14 Days. Three Phases. One Sold Tech Crowd
GITEX Dubai. The world's largest tech and startup event. A high-impact 14-day digital campaign across three paced phases — engineered to cut through a saturated event landscape and convert tickets among the UAE's tech-literate audiences.
14 days. Three phases. One tech audience.
DWTC needed a high-impact digital media campaign to drive awareness and ticket sales for GITEX Dubai — the world's largest tech and startup event. The brief came with three sharp constraints: cut through a saturated event landscape, reach a highly specific tech-literate audience across the UAE, and do it inside a tight 14-day window broken into three strategically paced phases. Speed, precision and pacing, all at once.
Four audiences. One tight window.
We built the buy across four audience strategies, weighted to the moment. 40% on cold targeting against the sectors the event sells to — AI, Cybersecurity, Cloud, 5G, Robotics, Web3 and more. 30% on website-visitor retargeting — Gitex.com, AI Everything, and GITEX Europe visitors. 20% on data-list remarketing against ~20k custom audience records, bought on a CPM model. 10% on contextual keyword targeting for GITEX and tech-event search behaviours. Three phases, 14 days, four overlapping plays — each calibrated to where the audience sat in the decision.
14 days, three phases, four audiences — and the right tech crowd walking through the door.
