By Sameer Abdur Rehman, Founder and CEO, Xplore

A conversation we weren't suppose to have on record.

OpenTable and Melbourne agency 2045 turned the most forgettable object in hospitality into a gut-punch about motherhood. Here's what the campaign understood that most Mother's Day advertising never does, and the one move that would have sealed it completely.

Uber Eats took a bag off a screen and put it on a street corner. That sounds simple. It isn't. Here's why this campaign works harder than almost anything in the OOH space right now, and what we'd have done to push it even further.

Leadership perspectives on building brands that matter.

Xplore’s Rehman shares how the agency model is changing — from siloed, process-heavy structures to more agile, intent-driven ways of working.