Padel. Built for the Feed
Courts. A fast-growing padel club and community. A high-octane brand system — monogram, type, kit-worthy colour and a content engine — built for courts, content and culture.
Impossible to ignore on a busy feed.
Courts is a fast-growing padel club and community — and the brief asked for a brand to match the sport: social, athletic and impossible to ignore on a busy feed. The brand had to live as well on a kit as it does on a story, and as well on a court wall as it does on a phone.
Monogram. Type. Kit-worthy colour. An engine to keep it fed.
A high-octane identity system — a custom monogram, sport-inspired typography, team-kit-worthy colour, and a content engine to keep the community fed week after week. Built for three places: the courts themselves, the social feed around them, and the culture that sits underneath both.
Courts launched with an identity its members put on — kits, caps, posters, stories, courtside graphics, the Sunday round-up. Sport brands work when the people who play in them want to wear them off the court too. Courts does that.
